![]() ![]() But in designing 'AS Brown', Sack was not interested in revamping an existing font he wanted to develop a typeface with a 'new and modern personality'. Its unembellished clarity has set standards and it superbly demonstrates the influence of corporate design on the success of the company. ![]() Specialists will immediately identify Sack's model and laypeople will probably sense something familiar: Sack refers in general to the grotesk typefaces of the early 20th century, specifically to the trailblazing design of Edward Johnston (1872-1944), who was commissioned to create a typeface for the Underground Electric Railways of London in 1913. How can one follow in the footsteps of modernism and still develop a typeface that is entirely contemporary? Aurèle Sack, typeface designer and graphic artist from Lausanne, answers that question with his font family 'AS Brown', which took him four years to develop. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |